NFL owners have agreed to an agreement that will allow gamestop to sell tickets to the Super Bowl in 2016, and that the company will be able to start selling tickets for the 2018 season.
Gamestop will now be able offer its Super Bowl-themed gift cards in store and online beginning January 1, with the company also getting access to a suite of special events in Las Vegas and Chicago.
Gamerately has been trying to sell its Superbowl gift cards for months, and the company has been working with several partners including Visa and MasterCard to get the cards into stores.
But a deal with the NFL is a step in the right direction, said Chris Anderson, a vice president at Gamestop.
The deal also allows the company to use the NFL’s mobile app, the app that lets fans and gamers buy and sell tickets and the app to promote their product.
It also lets the company use the game’s official social media channels to promote its games.
The new agreement with the league comes amid a growing push to promote and promote video games and games consoles.
There were more than 20 million video game consoles sold last year, according to research firm NPD Group.
The NFL’s partnership with Gamestamp will give them even more reach to promote the Superbowl, said Richard Lardner, senior director of sports merchandising at the league.
The NFL’s agreement with Gamerately comes on the heels of a recent report that Gamestap would be the first online game to be a part of the Superstars, an initiative by the NFL to help players and coaches become better at the game.
Gamestamps’ game-play footage will be broadcast live on ESPN’s NFL Live and can be seen by up to 5 million fans.